"We believe beauty is a necessity, not a luxury. We often think being beautiful is something that
 is so expensive and it’s a privilege for women with good income. For low-income women, that
 choice doesn’t exist, because they often have to put other necessities needs first. Some of them
 even think being beautiful is just too impossible because they just can’t afford to be what they
 called “high-maintenance” women.
 
 In some cases, the beauty brand often becomes a sensitive topic for women. They often
 ridiculed using skincare or cosmetics from a local brand as they considered these brands as
 cheap twopenny products. Some were just over-glorified the behavior to spend millions of
 rupiah on beauty products and didn’t bother to check the ingredients on imported products.
 Using unnatural, and not very Muslim friendly ingredients not considered an intimidating
 concept.
 
 That’s what inspired Moeslema's journey into beauty mobile application that can analyze skin
 problems and product recommendations using Artificial Intelligence. Women can assess their
 skin problems such as acne, dark spots, wrinkles and comedo through just a selfie. We hope to
 provide a lifeline to those that have been dealing with their skin for years or simply seeking
 guidance to get committed to a beauty routine and bring out the beauty in themselves.
 
 We believe every woman is beautiful and deserves to feel and look good in our own skin.
 
 Being a startup with a solo angel investor we try to be to achieve more while considering the
 effectiveness of our marketing budget. But here are some of our success story:
 
 ● As 2017 draws to a close, Moeslema.com becomes a website with over 1 million visitors.
 
 ● Just 6 months after beta launched, our apps' users increased with a total of 8K
 downloader.
 
 ● We have worked with +30 beauty partners that have been featured on our website,
 social media, and mobile apps.
 
 ● We collaborate with +10 national events as their media partner.
 
 Please choose Moeslema to be the participant in this academy, because we want to be the real
 changemakers especially in the beauty industry for Muslims women! After more than 5 years of
 being founded, we really need help to grow and sustain for a long time."

#BeautyIsNotLuxury

Total Grant worth:

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Campaign Progress

Social Impact