Before you start digging into what our campaign is about, here is the shovel to help you dig deeper :

What is the main concern of Filosofood?
-Filosofood (our campaign) is focused on the issues of food waste, which mainly caused by the surplus food left from the culinary sector (eateries) in everyday of their production.

When is Filosofood was first formed?
- It was formed on January 10th 2019, but hasn't been officially launched yet.

Where can Filosofood be reached through?
-Our campaign (Filosofood) can be accessed online, which is through its own platform (an app). Therefore, you can download it once it's been officially launched.

Why would the Filosofood exists?
-Research has proven that, one of the causes that's worsen the climate change is the amount of food waste produced in this world. According to the data released by ClimateCentral.org, food that gets thrown out ends up in landfills, where it gradually rots and releases methane, a strong greenhouse gas.Of course, if this still continues, our polar bears will no longer need their fur to warm themselves.Another saddening data shows, Indonesia is the world’s second largest food waster, wasting almost 300 kg of food per person each year. That's what makes us put a great hope in Filosofood, to make the extra food become less. #ExtraLess

Who's the market that Filosofood targets?
-We target all classes in society, to hand-in-hand solving this food wastage issue, especially from the middle and upper classes (because we want to create an image that leftovers are decent food, and aren't unhygiene). We wish that our Filosogood (the call name for eateries that will be partnered up with us) can come from all across Indonesia, and our Filoshopper (the call name for our customer) come from many regions of the country.

How does Filosofood work?
-The procedure is, every Filoshopper requires to download our app, and then register themselves so that they'll have a Filosofood account, and after that they're able to access any food from the vendors (Filosogood). Principally, Filosofood is an online platform that'll help anyone to find decent food to be consumed, from many eateries, but with a lot cheaper price (because it's surplus food).

ExtraLess

Bring Back Food To Its Meaning

We made it! It was the final day of series of four coaching classes that's been held for a month. The final one was to learn how to measure the social impact caused from our start-up.

Things we learned from the final day was to make mission statement. It could be eight words in total, or less. Those in the picture are the examples of the mission statement of big companies. We made ours, it was:
"Bring back food to its meaning, by connecting eateries and customers"

To make a mission statement, you should need three variables, they are:
1) Verb
ours is: to connect
2) Target
ours is: eateries and customers
3) Ultimate goals
ours is: to bring back food to its meaning.

As you know that our project is focused on the issue of food wastage so what we meant by "Bring Back Food To Its Meaning" is to not let edible and hygienic food (in this case, unsold meals from eateries) consumed by landfills. And what we meant by saying "Connecting Eateries (Filosogood) and Customers (Filoshopper)" is to allow you to adopt those unsold meals, by accessing our platform: Filosofood.

The final coaching class was ended with an explanation of Theory of Change (as you could see on the second slide of the pictures above).

We are so thankful for the opportunity of joining these coaching classes. We do hope that we could show the countless amount of gratitude we have towards Campaign.id and @America. Once again, we deeply thank these two great organizations.

Measuring Social Impact - COACHING CLASS #4

On our first coaching class, we learned about how great proposals are made. Through this class, The CEO of Evoware gave us the materials we need. On his explanation, there are three most important things consisted on a perfect proposal. Those are:
1) Put Clear and Convincing Messages
- It has to be simple, understandable, sharp and straight to the point.
- Be clear on taking what's in target. Meaning that we should write down what's our ultimate intention or goals that's going to be achieved.
- Call to action.

2) Great Visual
Most importantly, we also have to use illustration and/or picture to make the reader understands what is the proposal about.

3) Let others review the proposal, is another great way to evaluate what should be added and what should be removed from the proposal. The experienced ones are those preferably to give feedback to our proposal.

In addition, we also learned to make operation plan - product development. And we even taught that time-table is needed to make sure you're on track of making progress with your proposal.

On top of that, we made a Social Business Model Canvas (SBMC) to help us know more about what our concerns are.

PS: We were so delighted by today's coaching class we even took picture with our SBMC.

Tips & Trick To Make A Perfect Proposal - COACHING CLASS #1

This lesson is what motivates us to keep going no matter how rocky our path is going to be. Because through this lesson we learned that, the major cause to a success of one startup is that it solved the problem that the society is facing. A lecture from Du'Anyam, has opened our eyes that one's problem could be the opportunity of other's success.

On this third coaching class, we were given the explanation of the difference between scaling and growing. We were also taught what is great pitching, and every material that we need to do so, they are :
1) A relatable and easy to understand story to our audience
2) Where we show credibility
3) Supported by compelling data

And last but not least, planning for sustainability means knowing our vision, and keep on analyzing our industry. The conclusion is: "Sustainable may or may not be scalable".

Planning for Sustainability - COACHING CLASS #3

On the second coaching class, we learned that every Sociopreneur will go through a phase which is called as "The Death Phase". It claims that if a start-up made it to survive the first five years, it is considered as a success. We were taught to start defining our target, by making a table consists of :
- Demand
- Market Size
- Economic Indicator
- Location
- Market Saturation
- Pricing

This coaching class made us realized that we have to acknowledge our value proposition, and also there are five areas to learn (as you could see from the second slide of the pictures above).

To begin a start-up, there are some steps called "Pre-Work"
1) Finding the "Why" and align it with our business
2) Find co-founders who have same vision
3) Last but not least, of course, learn as much as possible.

Journey To Be A Social Entrepreneur - COACHING CLASS #2

Filosofood represents our fretfulness regarding to the number of food waste increased each day, mainly from the culinary sector. Aside from being environmentally conscious to what kind of danger is lurking on the climate change, that's caused by the methane gas released from food waste, we're also socially conscious that, those surplus foods are actually still decent and edible. That's what makes us want to help these unsold meals find their new homes, which many tummies are willing to adopt, instead of ended up in landfills. A great hope comes off with this project, that is, hoping that Indonesia won't have to be ranked as world's second largest food waster anymore.

Our team consists of three hard-willed and unbelievably persistent persons. And that's what makes us being put together, though we were born from different backgrounds, but still, ended up with same vision.
1) Naula as Product and Operation Manager (CPO)
2) Fifi as Marketing Manager (CMO)
3) Guntur as Financial Manager (CFO)

We fortunately stumbled across this project based on our discussion about groceries throwing out perfectly edible foods that we —as hungry and financially dependent college students— would be really glad to take away, if only they allow us to. We were super excited as we thought this is such an award-winning idea that no one has ever thought about, until one of the founders bumped into an article saying that there is also a similar movement running in Europe. We then try to acknowledge this fact as a blessing, because from their journey of getting widely recognized in just 10 months, we can validate that this project is highly potential. Also, we can figure out how many outlet do we need to network with in order to start, to grow and finally to generate a greater impact.

Every single person in this team has a very strong organizational background and working experience. We complete eachothers’ shortcomings, and we have committed to learn anything that this project would need in the future. As we used to be ‘the choosen one’ to lead our previous organizations, we have many people influenced by our decisions. We are determined decision makers that with or without this competition, we will continue our journey because we have stepped quite too far to just quit. We assure you, there's nothing more promising than a project ran by a hard-to-surrender personality.