Indonesia country with 120.5 million populations listed as rural people in 2015, that people identically with profession in agriculture area such as farmers and local sellers and 14.21% of them live in poverty. Local market is the main place where the farmers usually sell their crops yields and the people could buy daily needs with affordable prices such as groceries. 
Because of the importance, many stakeholders have given efforts to sustain the existences. The challenges nowadays are coming from monopoly in transactions and modern markets invasion.  

Through socio enterprise using digital platform named OkeSayur, the system is designed to unite the various sellers into one gateway, wider the customer range, distribute the daily transactions between the merchant sellers and build partnership with culinary industry. All of the functions are to boost up the seller’s daily sales and reduce the monopoly.  

In 3 months running with MVP at a local market in Klaten City (Indonesia), there are more than 5 merchant sellers who have felt the impacts. In 2019, we will try to spread the impacts wider to Yogyakarta City because we believe it could reduce the gaps of income, distribute the prosperity evenly, and lead to no poverty and zero hunger in the society.