PRELIMINARY

In today's modern era education is very important to be applied in all countries that want to advance in the world. From the past until now and in the future, education is very necessary. Because education is one way to make everyone better. Education is the most important aspect in building human character. However, in its development, education is often considered insignificant and often considered unnecessary.

Many children in Indonesia still do not feel the school bench, especially for those who are in places that are not accessible to the government, or those who have a weak economy, or those who are lazy to go to school. When we, Indonesian Language and Literature education study program students were conducting PKM (Community Service) in Sanggau, Sekayam District, West Kalimantan. We taught elementary school sixth grade, when we asked them, they did not know what Indonesian capital city, even Pontianak they did not know was in West Kalimantan, which was the capital of West Kalimantan. We brought some food and gifts for them, and they were very enthusiastic in learning.

With this background, it was implied in our mind to make a business that is engaged in sales and education, which we named "The Education Shop Runs" (Social Business for Improving Children's Education) This is intended to provide services to individual consumers who want to buy goods or food in our shop, while providing teaching, learning, knowledge and motivation to those who go to school or drop out of school.

Indeed, it cannot be denied that intense competition in the business is selling, considering that there are many who run the store business in the community. Therefore a mature competition strategy is very much needed in this business, we are not afraid to compete with other companies that are doing business longer in this field, because besides running our shop, on the other hand our goal is to have a social impact on children.

1.2 Purpose of Purpose
The objectives of this business are:
Giving us experience how to run a business that is engaged in selling goods, food and beverages.
To obtain income and the results obtained is used to build a 'Kedai Rumah Belajar' in the future.
Increasing the role of students in building informal education in improving the level of education according to the knowledge gained in lectures.
Thus the purpose of this business there are 2 aspects, namely social aspects and economic aspects. On the social aspect, this business can help disadvantaged children in education to learn together through learning houses without any collection. In the meantime, the economic aspect of this business is aimed at the screening of capital in the framework of establishing a learning house and the main thing is to build a courageous, confident, and hard-working attitude in trying.

1.3 Vision and mission

1.3.1 Vision
Educating the life of the nation and upholding human rights through the achievement of education for the people of Indonesia.

1.3.2 Mission
Providing skills in entrepreneurship by maximizing the innovation of goods, food and beverages sold at the best quality and price.
Improving the level of education, especially the lives of children in West Kalimantan, and Indonesia in general.

TheEducationalShopRuns

we will run a social business, namely how to run a business that is engaged in the sale of goods, food and beverages by providing teaching to become educators for Indonesian children

#TheEducationalShopRuns created

1. I am Angga Laena Siti Patimah, and my team is Reza Utami Sahutni and Riski Amalia Ariska. We are female students of FKIP Tanjungpura University Pontianak, West Kalimantan. The social business that I make is about education and entrepreneurship in sales.

2. We have a vision and mission, namely:

Vision:

Educating the life of the nation and upholding human rights through the achievement of education for the people of Indonesia.

Mission:

Providing skills in entrepreneurship by maximizing the innovation of goods, food and beverages in West Kalimantan, Indonesia and in general.

3. Many children in Indonesia still don't feel the school bench, especially those who have a weak economy, or those who are lazy to go to school. When we, Indonesian Language and Literature education program study students were conducting Community Service in Sanggau, Sekayam District, West Kalimantan. We taught elementary school sixth grade, when we asked them, they did not know what Indonesian capital city was, the Pontianak event they did not know was in West Kalimantan, which was the capital of West Kalimantan. We brought some food and gifts for them, and they were very enthusiastic in learning.

With this background, it was implied in our mind to make a business that is engaged in sales and education, which we named "Educational Store Walk" (Social Business for Improving Children's Education) to provide services to individuals consumers who want to buy goods or food in our shop, while providing teaching, learning, knowledge and motivation to those who go to school or drop out of school.

Indeed, it cannot be denied that intense competition in business is selling, considering that there are many who run the store business in the community. Therefore a mature competition strategy is very much needed in this business, we are doing business longer in this field, because besides running our shop, our goal is to have a social impact on children.

4. Because we already have clear goals, and a planned business plan, and have a high social effort.

The objectives of this business are:

Purpose of Purpose
The objectives of this business are:

Giving us experience how to run a business that is engaged in selling goods, food and beverages.

To obtain income and the results obtained is used to build a 'Learning House Shop' in the future.

Increasing the role of students in building informal education in improving the level of education according to the knowledge gained in lectures.

The business concept offered is by selling innovative goods, food and beverages. Items such as books, stationery, toys and more. Whereas food, making regional specialties in Indonesia such as Cilok, Cireng (West Java) snacks, cakes, glass drinks and so on.
