PT. Uni Tokopo Teknologi was born as an IT consulting firm, but the plan was to launch a global startup from Indonesia that could inspire other startups. The soul searching began.
#ALSIceBucketChallenge, which was started in the US, became an internet sensation and raised massive awareness on the amyotrophic lateral sclerosis (ALS) disease, as well as USD220 million for research. This taught us that successful campaigning can get people to care about anything.But why aren’t there more viral challenges like this for social issues?
In June, we collaborated with the Public Utilities Board (PUB), Singapore’s national water agency in their campaign SIWWPledge to increase awareness about many global water challenges. For every pledge, S$1 was donated to Water.org, an international nonprofit dedicated to creating access to safe water and sanitation for everyone.
This year, our CEO founded Campaign.com with a small team of believers as we tried to make it easier for people to come together to make a difference. The magic that happened during the #ALSIceBucketChallenge is something that still drives us today. We want to make it easy for anyone to make a difference while having fun doing it. That is our mission to create a safe space to take action #ForChange. Our vision? To make the world a better place for everyone.
A big year for us. In May, we established a collaboration with Yayasan Lentera Indonesia and Magdalene for the campaign #MulaiBicara, which was aimed at starting a conversation about sexual violence. This was our first time fully collaborating with social communities. Today, the campaign has led to over 20 film screenings at universities, 300 school talks, and thousands of participants.
In July, we collaborated with WWF, the biggest international organization we’ve ever worked with so far. #DoubleTigers was a campaign to increase the population of Sumatran tigers. We asked people to upload a photo of a Sumatran tiger a message to our website. The response exceeded our expectations—we engaged over 3,000 participants and helped raise hundreds of millions of rupiah for the cause.
In September, we collaborated with Sensitif on a campaign called #FromThisMoment. The campaign, which was launched in conjunction with the launch of the brand’s new testpack product, emphasized the importance for family planning and indulging in every precious moment of a woman’s pregnancy. In November, we worked on #DareToDream with the Indonesian Economic Forum. It encouraged Indonesia’s youth to envision the kind of country they want in 2045 and the different actions they can take to make it a reality.
Through these collaborations, we learned that there are many ways to execute partnerships with brands that feel and are authentic, meaningful and impactful, as well as aligned with our values.
In 2018, we launched our app on iOS and Android. Admittedly, this first iteration of the app was clunky and far from perfect. But it was a much-needed alternative to other social media platforms that didn’t seem to be fulfilling all the needs of a sustainable social movement. The Campaign #ForChange app became a new home.
This year, we were also inspired by our collaboration with Search For Common Ground Indonesia. Their campaign #AkuTemanmu is to unite the diverse races, religions, and ethnic groups among Indonesians despite negative narratives or stereotypes perpetuated by mainstream media.
We chose to embrace and commit to supporting social campaigns only.
Collaborating with @america, we launched Young Changemakers Social Enterprise (YCSE) Academy 1.0 was launched in January with the purpose of developing the capacity of YSEALI members in Indonesia to become social entrepreneurs. Over 100 social enterprises from all over Indonesia participated in over 7 events.
In May, we launched a new feature, Challenges. With this feature, communities can provide an opportunity for people to take action for change immediately. Since we launched this feature, over 100 communities have joined us to create Challenges, and over 8,000 users have taken actions.
We kicked off the year with 20 Actions for 2020, inspiring Changemakers to make supporting 20 communities one of their New Year’s Resolutions. This year, our dream to expand to 20 cities in Indonesia started to materialize. In January, we formed a team in Yogyakarta—our first that is based outside of Jakarta. We look forward to collaborating with even more communities in the country and making more impact in the weeks, months and years to come.
We are also getting ready for the first Campaign.com festival, Festival ForChange, launching in April. More details coming soon. Stay tuned!