my.asean is an initiative to promote Southeast Asian identity, to have regional-owned .ASEAN domain.

my.asean is a domain, (dot)asean. "The Southeast Asian Digital Dignity" is my.asean 's philosophy. my.asean will be created based on a collaboration among the Internet community within Southeast Asia, and my.asean works contribute to community development within ASEAN. I believe that the “.ASEAN” domain is a valuable asset equally for those coming From ASEAN as well as those looking For ASEAN, as an identity to create a unified internet community within Southeast Asia. The ASEAN has developed into a global force in the international commercial, political and cultural network. my.asean is dedicated to the needs of the community with a vision of leveraging the successful, collaborative atmosphere and network among the ASEAN Internet community to create a globally visible Internet domain as a cyberspace that belongs to ASEAN and a platform that would contribute in accelerating the overall growth of the region. Besides the charitable and public interest initiatives that support my.asean's vision of regional collaboration, the “.ASEAN” domain aspires to embrace this dynamism of Southeast Asian cultures to become a nucleus, intersection and breeding ground for Internet activity and development in the region. my.asean is committed to building a strong foundation of active usage and traffic to “.ASEAN” domain names. Every “.ASEAN” domain name helps support Internet development in Southeast Asia, and the adoption of “.ASEAN” domain names is at the heart of my.asean's missions.