The aim of this campaign is to raise awareness among smokers that cigarette butts is litter.

The #pungutpuntung campaign will heighten awareness about the issue and it will change smokers' behaviour towards how they dispose of cigarette butts. According to the Cigarette Butts Pollution Project , 5.5 trillion cigarettes are consumed every year, with 90% of them containing a plastic-based cigarette filter. Cigarette filters are made from cellulose acetate, an artificial fiber that takes decades to break down. NBC News reports that two-thirds of those filters are dumped, many of which make their way to oceans and beaches. Cigarette butts left in grass and soil can harm nearby plant growth, according to a new study. The study led by Anglia Ruskin University in Cambridge, England found that a cigarette butt can cut down the germination, or development, of plants, adding to concerns about discarded cigarette remnants as an under-acknowledged, but widespread, pollutant. Though plastic straws have dominated conversation for those looking to cut down on pollutants, cigarette butts are the most pervasive human-made contaminant. We should forced smokers be the target of litter campaigns and I was starting this campaign in Public Places around me.