There was a global outcry when Walter Palmer, a dentist from Minnesota, admitted to killing Zimbabwes most famous lion on a hunting trip. He was swamped with abuse and dark humour from web users around the world.Data from Amobee Brand Intelligence tracked 672,000 tweets about Cecil the Lion, with 391,000 of those tweets using the hashtag #CecilTheLion. Overall, #CecilTheLion tallied 2 billion impressions, according to Brandwatch, ensuring that he was gone but certainly not forgotten.For More Info: http://digiday.com/brands/outrage-backlash-cecilthelion-racks-670k-tweets-24-hours/