#1: Introduce your initiative and team Papon is a game-based enterprise that focuses on promoting tourism in Pontianak city with a fun way, easy to be played by people in all range of age, and shows a clear view about Pontianak tourism. Pontianak has a lot of potential in tourism yet, it still lack of publication. People outside Pontianak, even Pontianak people don't really know Pontianak Tourism spots well. That's why we want to introduce it through a game, which is popular and well accepted to most people. And we try to be partnered and connected with local markets, so not only get a point, but we contribute to promote the local markets to people, and people also get benefit by getting discount from the merchants. Our team consists of passionate people to give impact to society that come from different background and field with missions: promote Pontianak tourism in an effective way, raise awareness about tourism for local people where they should be the ambassadors of this city, and attract many people to visit Pontianak. 1. Dimas Apriyandy as Lead Programmer / founder. He has a degree of Informatics Engineering, and for the past few years is actively volunteering about many issues, such as tourism. He created this game at the beginning as an effort to boost Pontianak tourism. He will lead the smartphone application and game application maintenance and update. 2. Ryan Oktafiandi as Chief of Sales. Partner maintenance is such a delightful job. This will surely enlarge the social impact to most aspects of life. Currently, he is in charge of a social project where partnership is always on top list. By that, he will be responsible for any network and partnership with local markets as merchants. Besides, he will in charge of relationship maintenance in such a way to keep the cooperation. 3. Maudina Tri Hartasya as Chief of Marketing. As she has experienced to manage the business flow of a local company in Pontianak, and has involved in some marketing research, she will responsible for business flow, and marketing strategy physically and virtually for Papon. #2: Describe your initiatives and good impact 1. Tourism Issues a. Pontianak has low number of Tourists, at 2016 the tourists of Pontianak is only 18,38% compared to Jogjakarta. b. Tourism information in Pontianak is not centralized yet, so it's hard to get information about Pontianak." c. There is no interactive content to promote Pontianak City tourism. d. People from Indonesia and outside Indonesia don't really know about Pontianak city, based on questionnaire. e. International tourist that come to Pontianak are mostly only from neighbour countries, such as Malaysia and Brunei Darussalam. 2. Local market / Small Medium Enterprises (SME) issues a. According to Kepala Dinas Koperasi, Usaha Mikro, dan Perdagangan (Diskumdag), Small Medium Enterprises (SME) in Pontianak has reached 17.000 SMEs. 7.000 of them has been legalised. b. But only 40 local products that have entered the modern market. So people in Pontianak can't get direct access to local products easily and not all SMEs are reachable by people. That's why people still tend to go to modern market instead of SMEs. c. By our game, we want people to get direct access to local markets and products, and it will trigger the SME to improve the quality of products, to be chosen by people. 3. Smartphone productivity and game a. Based on Kominfo data, 84,4% Indonesian has cellphone, and 44,1% of them use the internet to play and download game. (Kominfo, 2016) b. Publication through media and website haven't attracted local people to open it. And even it still lack of updated publication. So we want to create something fun that not only increase the publication and awareness, and it involves the participation of people directly, through a game. Our mission is to create creative and innovative media to promote Pontianak city tourism, and local market. Through an interactive contents people will get more involved, and indirectly adding knowledge about Pontianak city to the players. The missions consists of: 1. Smartphone application, it is an application that will store all of the information about tourism, comic about tourism, game, and points of local market. 2. Comic, an innovation to make people interested to learn more about the information. 3. Games, collections of game that will be a various kinds of games about Pontianak city. 4. Points of local market, points that player get will get stored in application. The points can get exchange for a discount in a local market. #3: Your initiative's success story The platforms that we are making are supported by various parties. To make sure we are delivering the best experiences to community, we are asking advice to IESPA (Indonesia e-Sports Association) Kalbar in context of gaming experiences. We also had an discussion with Badan Promosi Pariwisata Kalbar, get a good feedback from government, and right now we are preparing for the collaborations. For the local market, we got an offering from local transportation startup, and currently in the middle of discussion with them. We are not officially launched the game yet, but fortunately we receive a really good feedback from community. We are going to keep the trusts from everyone and will keep improving to make this bigger. #4: why we have to choose your team as the participant in this academy? Our impact is not only about promote tourism, but also on the local market economical issue. Pontianak city is still unknown even for Indonesian people, so we have a deep concern to make Pontianak is being known, since Pontianak city has some historical places that worth to visit, and some local products that worth to have. Local market is still a top issue in Pontianak and need a lot of efforts to solve it. Because Pontianak people tend to be consumptive, yet consumptive to modern markets and products. Our impacts: 1. All the Pontianak tourist spots will be introduced / published well through the game. And it will be updated if the spots have some changes. 2. The points that players get within the game can be easily used to access and buy the local products. 3. Local markets and local products can use this platform to promote the new products that they made. 4. This game is considered as an education game too, so the players will be more knowledgeable and do not get many negative effect when they play this game. 5. This game can be played by people in all range of age. But for parents who want to give education games only to their children, they can consider this game to be played. Right now, we are on the processing to update some contents and icons, building the networking with some parties. We hope that, through this Academy, we can get many beneficial knowledge and support from the expertise to make this platform work well and achieve the objectives. You can try the prototype of the game through this link bit.ly/PaponSidang Assignments: #1: Apa yang didapat dari Coaching Class 1? From the coaching class 1, we have learned how to make a good proposal and business plan, since business plan is an important thing if we want to pitch our business to investors, grants, or other parties. The speaker explained that the first thing is, we have to know our target and goal. And he explained about 12 things that need to be written and input to our business plan, such as business description, problem that we want to solve, innovation that we offer, SWOT Analysis, team, financial projection, etc. And then the language that we have to use must be clear, concise, and informative. All that’s been explained by the speakers from Evoware were so practical and easy to be followed. #2 Apa yang didapat dari Coaching Class 2? Coaching class #2 is basically about burgreen's experience in over 5 years of establishment. Ms. Helga, the owner, said that if you have a start up and you can survive on the 5 first years, your business will grow. Ms Helga gave us 5 do's for getting started a start up as follows: 1. Finding your why & aligning to your business. (Passion + generate money = social needs) 2. If you want to have partners or team, at the very first time you need to consider is their behaviour. In a first year, you may test them. 3. Make a public fair before make a deal with partners. It is like an agreement for both you --the owner-- and partners. This will prevent bad cooperation ruin your business. 4. Learn as much as possible. You should read books, come to any workshop, have mentors. 5. Put your ideas into a story. Story telling is the best marketing ever and very attractive to interest your market #3: Business Plan berdasarkan coaching class 1-3! http://bit.ly/BusinessPlanPapon #4: Apa yang didapat dari Coaching Class 4? In this coaching class, we learned about how to measure the social impact. What Mr. Romy explained is really helpful, especially for us; as a new player on sociopreneur to measure the social impact and right on the point so that our sociopreneur could sustain. According to Mr. Romy's explanation, he explained that, before have to set the goal first. To create the goal, we could use the "Star Method". The method must contain 3 things: a. Contain verb b. Specific target population c. Ultimate outcome Mr. Romy revealed some goals/slogan from big companies to give us a view, what kind of goal that we have to make and contain those 3 things that we have written above. He also gave us a mini assignment to make our own goal with maximum 8 words. After that, second step is, determine 3 measurements. a. The specific amount of target population. b. The measurement to measure the quality of our created social impact. c. Find the measurement in business aspect to measure the improvement of our social enterprise's side.