Rubysh initiative roots come from the lack of added value of recycling processes at the household and industrial level where most of the waste comes from. Their socio-preneur is intended to provide scalable economic generating opportunities for all stakeholders in waste upstream. As such, they encourage local people to participate in proper waste sorting and handling with their financially attractive activities. Get more information about #Fromrubbishtoruby campaign here and VOTE their innovation: https://www.campaign.com/updates/id/-L_6T4sfCHlyl1yL-Xy9