Morning sessions with PLUS, we review Canvas Business Model. It is a challenging sessions with a lot of feedback and correction from participants. Afterwards, sessions with Instellar. A mission statement is a high-level description of what you want to change and for whom. It is important to keep in mind that the mission statement is NOT a description of how you will make change, but rather what you want to change. A good mission statement must be short and concise. In fact, a solid mission statements can be expressed in less than 8 words. Here are some characteristics of a good mission statement. First, as we mentioned before, the statement must be short and concise. Second, you must indicate what you want to change and the target audience. This will provide focus for the organization. Ini the afternoon, we learned Value Proposition. Here we lay out a “recipe” or tool that is used in many entrepreneurial circles. This recipe is composed of 6 ingredients that describe who you are targeting, how you are reaching out, and why you are better. By going through this process you will be able to clarify all aspects important to your business model. This recipe took will allow you to easily and effectively define your value proposition. Do not forget, the value proposition is for internal use only and should never be shared externally.