Rencana Kampung Course setelah mengikuti program ini : 1. Pengembangan Website & Mobile Apps Marketplace yang powerfull seperti Tokopedia, Bukalapak, dll, tetapi spesialisasi di marketplace kursus & pelatihan 2. Menguasai Niche Market Kampung Inggris & mengajak bergabung seluruh lembaga kursus lokal di area Kediri 3. Optimalisasi pembelajaran Offline & Online, dimana lembaga kursus lokal yang awalnya hanya membuka program Offline akan menambah program Online untuk memperluas pasarnya. 4. Mencari & mengajak lebih banyak lagi lembaga kursus lokal di Indonesia dengan berbagai jenis kursus lainnya, seperti : - Bahasa Asing - IT - Programming - Desain Grafis - Digital Marketing - Dan lain-lain. FINANCIAL BUDGETING : Rp. 500.000.000 Rincian Sebagai Berikut : Capital Expenditure : + 130jt Pengembangan & Pengelolaan Web + 130jt Pengembangan & Pengelolaan Apps + 30jt Sewa Kantor + 20jt Perlengkaoan & Peralatan Kantor Operational Expenditure : + 100jt Pengelolaan SEM Ads + 60jt Pengelolaan SEO + 30jt Promosi & Direct Marketing ke Sekolah + 10jt Menjadi Sponsor Events + 10jt Content Marketing + 10jt Mengikuti Pameran/Expo SIMPLE FINANCIAL PROJECTION Pendapatan Kursus Offline Rata-Rata pendapatan pembelajaran offline hasil sharing profit 10%, mendapatkan per transaksi 100rb Jika ada 100 lembaga dan setiap lembaga mendapatkan 100 peserta, maka : 100 lembaga X 100 Peserta X Rp. 100.000 Total Pendapatan = Rp. 1.000.000.000 1 Milyar Rupiah Pendapatan Kursus Online Rata-Rata pendapatan 10rb per transaksi 100 lembaga X 100 Peserta X Rp. 10.000 Total Pendapatan = Rp. 100.000.000 100 Juta Rupiah BUSINESS MODEL CANVAS : 1. Value Proposition + For Course Provider : - Income Generation - Ease of Marketing - Database management of participants - Save on advertising costs + For Course Participants : - Ease of finding a good course - Ease of finding appropriate budget course - Get various references from course testimonials - Easy transactions - Transparent rating - Free Reschedule Course Program 2. Customer Segments : + Course Provider (Institution) - Local Course Institution - Less Knowledge aMarketing (Online & Offline) - Want to save marketing costs - Having trouble finding the course participants +Course Participants (high school and university student, and fresh graduate) - Having trouble finding a good course - Limited budget - Has no references 3. Channels : + Website + Social Media + Digital Ads + Content Marketing + Word of Mouth + Sponsor Kegiatan (Event) + Direct Marketing to Schools or Institutions 4. Customer Relationship : + Customer Service Support + Social Media Engagement + Email Marketing + Local community gathering 5. Key Resources : + Platform (Web & Mobile Apps) + Brand + Algorithms, Data, Analytics Capabilities + Generated Content 6. Key Activities : + RnD activities + Consultation and promotion + Engage the course provider and participants + Sales and Marketing activities + Analyse data & improve 7. Key Partners + Institutions (School, Campus, etc) + Department of Education and Culture + Directorate of coaching courses and training + Related educational institution/corporate/+ private companies + Investors / Venture Capitalists + Communities + Travel agent to pick 8. Cost Structure : + Customer acquisition cost (CAC) + Weighted average cost of capital (WACC) + Web Development & Expansion + Infrastructure, transaction cost + Customer support + OPEC + Events 9. Revenue Streams + Sharing profit 10% of total course fee per transaction + Sharing Profit 10% B2B with native speaker providers + Freemium member for course provider + Paid advertising for Top Course Program + Pick up for registrants (cooperated with local travel agent with 25% sharing profit #KampungCourse #ToImproveLocalCourseInstitutions