As waste issues are currently rising to the global phenomenon and alerting people about the damage of excessive waste production, we believe that immediate and serious actions must be taken. Thus, here we are to address these troubling issues by targeting people behavior and awareness. It is very important to bring closer to the waste producer about the beauty side of waste recycling and inform them about what can do and contribute to reducing waste pollution. Our products are a good example of an effective campaign in raising people awareness about waste and in turn changing their behavior afterward. Facilitating income-generating activities for local stakeholders who work on waste management at source is an important matter as well. By adding up the value of waste with introducing our fashionable products, it drives the value of waste in upstream to be high enough to prevent it from being disposed to landfill. At the same time, additional earning is offered to local stakeholder to actively participate in doing waste collection and sorting much better.