Coaching 4 The coaching class closed with the topic of business pitching, an important stage for the startup to have a secure financial/investment support. The value proposition is again mentioned as the key element for the convincing business pitching. Here, the research is highlighted to be very crucial in understanding what services and products we want to exactly offer to potential users/customers. It also mentioned that having a good mix of expertise is recommended as well. For this session, STOQO presented their experience in building up the team. One unique point is how they manage the gender roles in bringing their business potential.