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Lesson Learned from Coaching Class #3

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Coaching Class 3 : TaniHub
Expert Session : Growing your startup
The best type of growth is growth that is carefully thought through planned out. Sometimes growing too fast without the plan can harm or destroy the company. Thus, when we are going to make big decisions for our business we need to understand the future of the industry, like whether demand for the product/service is growing, what the competitors are doing and whether we can meet our customers’ demands at the same level of services. Quality of service often drops when business grows too fast affecting brand reputation. In addition we also need to make sure that we have enough capital and do not forget our dream.
How to grow our business :
Open another location.
Diversify product and service line
Win a government contract
Expand to the Internet
How to raise funds for growing : Get creative and do not limit ourselves, there are several choices such as angel investors, bank loan, crowdfunding, incubator, competition, and small business grant.
How Tani Hub build their core team
TaniHub is an e-commerce platform built by six co-founders in mid-2016 as a solution to the agriculture supply chain. They are connected with their concern for tackling agriculture problems and growing it’s potential portrayed in their mission that is agriculture for everyone A long the time, the team strengthened by 2 other co-founders with strong background in technology and agriculture. In their first year, they built their core team started with those who believed in their vision and mission for agriculture like acquaintances of the co-founders.
How Tani Hub created their MVP or prototype product.
Tani Hub is aware that there is inefficiency in the agriculture supply chain (usually caused by middlemen) that sometimes because farmers are geographically isolated. Farmers also face tough payment. Then on the customer's side, we find inconsistent supply, lack of variety and it is time consuming to buy directly from the farmers. Their TaniHub app for B2C and B2B was officially launched just in December last year and, prior to that, they basically served their customers offline / in a conventional way. They went through trial-and-error tests for the business model to find out whether the product was fit to the market. As an agritech startup, TaniHub Group sets technology as one of its pillars aside from agriculture and social impact.
Social Impact of TaniHub
TaniHub aimed at improving the welfare of smallholder farmers, so that they are no longer associated with poverty and backwardness. In the process of reaching the social mission they realized that improving Farmers prosperity is not only through simplification of supply chain. Thus, TaniFund and TaniSupply are created so farmers can get financing service as their capital then also get facilitated in storing their corps. Their major indicators for social impact are the number of farmers who become partners as well as increases in their income and production.
How TaniHub get investment from Alpha JWC Venture
Their first Angel Investor is the co-founder of TaniHub then they grow their network to institutional investors, such as Triputra Group and Alpha JWC Ventures. TaniHub did not immediately receive funding from Alpha JWC Ventre but still keep their communication until 1,5 years later seeing the commitment of TaniHub, Alpha JWC Venture became their investors.

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