1. Understand well on which problems you want to tackle.
In the context of this coaching class video, Larissa has well explained the clear problems that has been happening inside agricultures sectors for centuries. They are invisible, and still are. No matter how advanced the financial sectors right now, financial access for the invisibles are still invisibles and scattered. That is the problem that HARA aims to solve by using their app so it’ll be more effective and efficient in shortening the existing gap. Well-defined problems is a great lead for all social entrepreneurs to decide what kind of solutions that you want to offer, that is well fit to the target market, audiences, and stakeholders. Not only by providing the access about financial information to the farmers, HARA steps in to connect them to the financial institutions, so they help them to provide the access and information for both parties, resulting a greater impact, for example, banks providing working capital for the farmers who they seem fit as debtors.
2. Get localised and get the details
True that agricultures are located in various remote area in Indonesia that could create another problems when we got into the details. Larissa mentioned that in rural area, they speak in their on languages, their own terms, that may cause the mishaps in communications with the standardised system financial institutions because of these differences. Basically, they dont speak the same language, and this create another barrier for information accessibility. By incorporating tech on their app (geotagging and location), they help to bridge this gap by providing relevant and accurate results for normal standardised measurement. This innovation can only be discovered once we get into the details, get localised, talk to them, identify the ongoing problems, and give the correct solutions.
3. Embrace the gender diversity
Inside your workplace, with your target market, with the stakeholders. By embracing it, we allow ourselves to be exposed to wider and greater opportunities by understanding them better. Larissa explained the importance of open communication and not limiting someone else’s fate by our own assumptions.
The 3 tips we learn in how to keep things going on are:
1. Be creative - as the problems arise will be changing quickly and varies in types as well so we need to have our creative minds to work.
2. Be agile and persistence - prototype, test, re-iterate, test again, get the data, test, scale up.
3. Empower the people - the great workspace is the one who allows and empowers people to thrive in becoming the best version of themselves
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