​Time goes by and do you realize that we have been practicing social distancing due to COVID-19 pandemic for almost two months? You might think it was going to be hard. But see, you still hold on right there wherever you are, doing anything to keep yourself safe and motivated. 👏👏👏

Whatever you do to survive during this pandemic, it must be for a reason, right? For YCSEA 2.0 finalists, one of the reasons is to keep their social enterprise going so that they can continue to run their social missions.

What do they do to ensure the continuity of
their social enterprise during this pandemic?

Ayu, the founder of #GumiBamboo shared how she and her team tried to adapt their business to this pandemic. "We try to focus on practicing process efficiency through on-demand production where we produce only what our customers order, and lean-production where we try to limit production cost without ignoring the quality and sustainability of the products. To sustain the flow of customers' orders, we practice Installed Based Model where we give best discounts on our main products to our loyal customers", she explained.

Similarly, Nichoa Chocolate #HealthyChocolateCulture also put discounts up to 20% to all variants of its chocolate products, as well as make bundling promo.

A digital marketing service provider, #KampungMarketer took a braver leap by discharging admin fee during last month. Beside that, they also created a new promotion campaign. "We try a new strategy to attract new users, that is by applying a campaign 'Ngiklan #DiRumahAja biar tim CS kami yang handle", Umu from #KampungMarketer said.

This pandemic has implied a testing time for social enterprises. However, YCSEA 2.0 finalists found it to be a learning time as well. "We could say that this pandemic is a time where we could learn and practice any kind of best practices in our company's worst situation. It encourages us to think deeper and try harder to make the operational activities more effective and efficient by using all available tools in the upcoming months. Beside that, we are pushed to be more creative in looking for other profit models", Ayu from #GumiBamboo wisely explained, which we could not agree more as there are always new opportunities rising during a crisis.

Want more insights and possible strategies to adapt small/medium social enterprises to a crisis? Join Campaign.com x @america webinar "Adapting Your Business to COVID - 19 - Indonesian and International Outlook for Small and Medium Enterprises" tomorrow evening! Find the detailed information on https://www.campaign.com/updates/id/-M5PpTkW3nv7l2BNyxR7 and go register yourself!