Coaching Class 1 The class for the very first session began with the topic of how a startup should operate and maneuver the business operation during the early stage. This addressed the importance of first decisions for the startup as those will determine how fast the business will grow or even fail. To have a better understanding about how startup grows, the concept of “lean startup methodology” was introduced. It was told that the business model for the startup needs to be based on market interaction. It is not about what we are assuming but what the market has validated for the business model, said Evan Burfield, the Co-Founder of 1776. He also mentioned that simplicity is one of the key factors for a compelling business pitch, one of the elements that the startup needs to have. In this session, Shinta Nurfauzia (from Lemonilo) and Erika Dianasari (from Alpha JWC Ventures) were also invited to share their experience in starting their business. While the former stressed out the importance of the prototype or she called MVP (minimum viable product) for testing the market and generating valuable information to perfect the final product, the latter clarified that being clear with product proposition and the market segment that the startups want to tap.