Coaching Class 4 : STOQO Expert Session : Pitching Ideas for Potential Partners and Investors In order to identify potential partners we need to make sure that the partners have a suitable skill set to complement each other, make sure their personality does not clash and have clearly assigned tasks in the company. In addition, in pitching up our idea we need to explain why the business is worth investing in. We need to explain the potential and the expertise of the key members. Why the targeted customers willing to pay for the product/service. What kind of value we create for the customers through value proposition. Full market potential quantified and then founders should make 5 year sales and expense projections.In addition, we also need to understand the market and competition we face, it is better to focus on single market then growing from it. In pitching our ideas, we need to do research about the audience or investors. See what kind of company they previously support, provide numbers, research, fact as data to support our ideas to help the investors imagine what the company will become in the future. 1. How STOQO build their core team STOQO is a B2B marketplace for small culinary business that help them bulk-source raw materials at reasonable price through their all-in-one application.In building their team in order to grow fast, they made careful decisions in hiring people by prioritizing people with shared value who believe in their mission. Not only that, they also seek someone with good fundamental and growth potential. Regarding diversity in the team, STOQO also embraces gender-specific traits acknowledging that each individual strength is unique, so diversity is good to complement each other in the company. 2. How STOQO created their MVP or prototype product. At their first stage, STOQO consisted of only a few people, did not have an office and even used a small building as their sorting centre. Their first products are still limited and mostly dry materials and STOQO started out doing door-to-door selling, and their MVP was for customers to order products through WhatsApp, tracked using Google Sheet and still used paper invoice. Then they keep developing and validating the customers needs by investing a lot in digitization and tech products. And now, the business unit has an app/dashboard to work more effectively. Field salespeople are equipped with Sales App, drivers with Driver App, warehouse workers with Warehouse App. Building product is hard and time consuming, that is why it is important for we strive to validate our needs and solutions first before building the real thing 3. Social Impact of STOQO Their mission is to empower the underserved to work for a better life and that’s the reason why they decide to give service to SMEs supporting the growth of SMEs in the future they also will provide services to Farmers. 4. Alpha JWC Venture Session There are 3 categories of funding that we can get : - Angel Investment : individual investment that is usually our relatives that already existed in our network. Usually they only get 1-5% stake of the company. - Venture Debt : the funding is received in the form of loan, where we only need to return the money without giving equity/percentage/stake. - Venture Equity : usually from institutional investment that give funding higher than angel investment and take 20-25% of the stake.