#OrangePlastic
Lesson Learned #4
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After all, social enterprise is about to answering problems and questions among communities.
There is a reason why a developing creative company is being called by “start-up”. For us, it is because these tiny companies start with a few people inside, trying to find out issues and problems in some communities. These companies also use those issues to upgrade community or society in general.
But to start some upgrades, what we need to do is listening and understanding them directly. Statistics can speak a lot about data, but all you can have is just an assumption or big –wide picture. That kind of data seems to be very general, and in the end of the day you can barely find the community’s real issues.
For social enterprise which sells product like us, we have learned that having deep interaction with customers will impact positively in our business cycle. This interaction will lead us to more insights and specific data about them. As we know, data is all we need to consider every step in our social enterprise, so the way to collect it is need to be proper.
Along this time, we have trying to always do one of our strategies, called “Confirming Targets”. We have been considering that our one and only targets for short term are producers of snacks, who use plastics as their package. Every visit we make always gives us new data about customers. We have known the size of plastics they need, the color of product they want, even the price they wish. We appreciate all those little things as our capital to conduct new decision.
Of course, we are about to improve the way we have this deep interaction, also to find effective and efficient methods to keep in touch with all our customer, anytime and anywhere.
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